The Ghostblogger

Helping businesses to generate more leads & sales using quality content and ebooks as marketing tools

Once Upon a Time There Were Three Young Bloggers…

Once upon a time there were three young bloggers. They came from very different backgrounds, and they approached their blogging ventures in totally different ways… The first blogger was the son of a ruthless businessman: His dad taught him that in order to be successful in life, you have to “go after what you want” … Read more Once Upon a Time There Were Three Young Bloggers…

Are You Using Second-rate Content for Your Backlink Properties?

From an SEO point of view, the website- or blog content you used to create backlinks and second-tier backlinks doesn’t need to be any good. Yes, it needed to be “readable”, but it didn’t need to be of any significant quality. Ummm…. Not quite. You see, doing that might be a lot cheaper than hiring … Read more Are You Using Second-rate Content for Your Backlink Properties?

How Well do You Know Your Ghostblogger or Ghostwriter?

For most people, hiring – and screening – a ghostblogger or ghostwriter is a matter of price, quality and expected turnaround times. Unfortunately, it often turns out to be much more complex than that… Fair enough, if you only have a once-off job that needs to be done, and it doesn’t involve too much money, … Read more How Well do You Know Your Ghostblogger or Ghostwriter?

Does Your Ghostblogger Really Understand Your Content Needs?

When hiring a ghostblogger, most people are (in my experience) only concerned about two things: Whether you can write a quality piece about the given topic, and whether they’ll be able to afford it. Unfortunately it’s a little more complex than that… And if you don’t get it right, you may be buying factually and … Read more Does Your Ghostblogger Really Understand Your Content Needs?